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Amazon Demand-Side Platform (DSP) is an advanced advertising solution that allows advertisers to buy display and video ads. It helps them reach audiences both on Amazon and across a range of affiliated websites and mobile apps. This platform provides strong targeting solutions, using Amazon's data to help advertisers reach their audience based on shopping behaviors, browsing habits, and interests.
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Amazon DSP is a key player in the adtech sector, facilitating programmatic advertising and allowing brands to connect with users who may not yet be actively seeking their products. It also gives advertisers many programmatic opportunities to drive awareness, intent and sales by using Amazon’s shopper data to reach highly interested customers.Additionally, the platform offers full-funnel reporting metrics that include audience insight data throughout the entire customer journey.
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We partnered with Amazon DSP for its robust programmatic advertising capabilities and great access to consumer data. It allows us to create highly targeted campaigns across multiple channels. It supports multichannel advertising, allowing us to manage display, video, mobile, CTV and Twitch campaigns from one platform. Automated optimisation features maximise budgets in real-time, while detailed performance measurement tools help us analyse ROI and make data-driven decisions.
As an Advanced Partner, we provide exclusive access to the platform and guide your team through Amazon’s powerful advertising ecosystem including AMC. With our deep expertise in data management, we can help you make the most of Amazon DSP in combination with Amazon Marketing Cloud, which is an excellent tool for brands looking to elevate their advertising strategies and boost sales performance.
Both licensing solutions and advanced support. We help our customers get fully equipped and operational, providing the training, vision and operations to ensure success. If you're an experienced advertiser or agency in need of a licence, we're here to help. If you're looking for a Google Marketing Platform expert to help you maximise the potential of each tool, we can help with that too.
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These features enable precise targeting to effectively reach potential customers.
Amazon DSP is an omnichannel marketing solution that delivers results through relevancy at scale. It provides brands with the choice and flexibility they need to drive meaningful moments between themselves and consumers.
Amazon Marketing Cloud (AMC) is a secure, cloud-based analytics and audience-building platform for advertisers & agencies that uses both Amazon signals and their own data.
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Access exclusive and premium inventory sources such as Twitch, Prime Video, IMDB, as well as Amazon's unique and proprietary data, to enhance targeting and optimise media strategies.
Find out more about our Trading Services.
Find out more about our Licensing Services.
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Find out more about our Consulting Services.
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